Events and parties can be memorable for good and bad reasons, but as the person in charge of planning this event for your business, it is important that you channel all your efforts toward creating an event that ticks all the boxes. These boxes will differ depending on the type of business you work for and the purpose of the event.
Make Your Business Event More Memorable
1. Get to Know Your Guests Beforehand
The personal touch is always appreciated, even if it comes in small packages. Unfortunately, in business, many people seem to forget the human side. This is partly why companies choose to host corporate events in the first place since they are highly effective at bringing people together for a common purpose.
If your event is going to be relatively small, do your best to gather useful information about your guests beforehand, such as their preferred food and drink. If, however, it is a larger-scale event, think about the shared qualities of the people who will be attending. What will the average age be? Will they expect formality or informality?
2. Promote the Event
How you promote a business event depends on what you hope to achieve. Are you trying to attract first time investors, new customer, or talented candidates for upcoming roles?
Some events are best when they are invitation-only or have tickets, whereas others benefit from being more open and accepting of a larger group of guests, for example, a recruitment fair. Do you need to create a promotional campaign online? Do you need to send out invitations?
3. Put on a Show
Great entertainment is a surefire way to make your event stand out in customers minds for long after it’s ended. Something like a live performance can give your business event an edge, making it much more engaging no matter who your audience is.
Services such as Alive Network are ideal for finding the perfect entertainment to suit your event. Think about what kind of entertainment makes the most sense for your guests and the purposes of your event. Be sure to choose something that will serve to enhance your event rather than overshadow it or distract from it.
4. Allow for Downtime
Even at a highly formal business event, guests still appreciate the opportunity to relax between speeches or activities. This is a great time for guests to network and build relationships, too.
5. Go Above the Objectives
If you can only tick the necessary boxes for your small business event, chances are there won’t be much room for true enjoyment. Just because the event is focused on business doesn’t mean it has to be completely serious or dull.
Once you have met the objectives of the event in your plans, consider what else you could add to make it that extra bit special. This will help to make your event memorable for the right reasons.
A memorable business event is one that successfully meets its targets without forgetting the need for guests to enjoy themselves. Hopefully, the above five tips will help you to plan an unforgettable business event.
